George Mercado

Crawford Luxury
REALTOR®
Get to know
George Mercado
Six words you can count on from George Mercado, love, integrity, transparency, commitment, passion, and fun. George is bilingual and speaks fluent Spanish."
"George Mercado epitomizes integrity, energy, hard-work, and creative service in every detail of your real estate transaction. George is originally from Monterrey, Mexico. In the early 80’s George moved to San Antonio, Texas and started his sales habit. His keen ability to listen to people and discern their needs started at an early age. Originally, he pursued a career in the medical profession. While practicing as a nurse, George continued to maximize his people skills. Later, George moved into medical sales and married his love for helping people with his other love, sales. He moved up in the medical sales industry and built a successful career. Sensing he was ready for a change, but still wanting to help people, he chose to pursue real estate. He quickly rose in the industry and has represented both buyers and sellers, as well as investors, banks, and title companies. George has experience in both the residential and commercial real estate markets. With more than 15 years in the real estate industry George always puts his clients first. George is a family man with a devotion to God, his family and his close group of friends and colleagues. An athlete by nature, you will find him most mornings playing basketball with his community friends at the local gym at 5:30 am. In the summer George enjoys extreme water skiing. In his free time, George enjoys traveling. He loves to wander through the great state of Texas, go anywhere in the United States and when possible, explore his native country of Mexico. Six words you can count on from George Mercado, love, integrity, transparency, commitment, passion, and fun. George is bilingual and speaks fluent Spanish."
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The real estate professionals associated with San Antonio Portfolio Real Estate are the most acclaimed, most productive, and most well known names in the real estate industry.

Exceptional
Service

The real estate professionals associated with San Antonio Portfolio Real Estate are the most acclaimed, most productive, and most well known names in the real estate industry.

Exceptional
Service

Market
Intelligence

The real estate professionals associated with San Antonio Portfolio Real Estate are the most acclaimed, most productive, and most well known names in the real estate industry.

Esteemed
Values

The real estate professionals associated with San Antonio Portfolio Real Estate are the most acclaimed, most productive, and most well known names in the real estate industry.

Passion &
Integrity

The real estate professionals associated with San Antonio Portfolio Real Estate are the most acclaimed, most productive, and most well known names in the real estate industry.

Our
Commitment

The real estate professionals associated with San Antonio Portfolio Real Estate are the most acclaimed, most productive, and most well known names in the real estate industry.

Why We Are #1

Portfolio Real Estate is an exclusive, elite, and sophisticated group of real estate professionals who consistently raise the bar for service in the upper-tier home market. As part of the Keller Williams Brand, our consultants have a powerful network of associates to help you sell or find your next home. Known for a distinct approach to real estate – a reputation built around meticulously tailored experiences, loyal clientele, and success stories beyond compare – Keller Williams and its agents are luxury leaders, selling more $1 million+ properties than any other company. Through August, KW agents averaged 157 luxury residential transactions a day, equating to a $63.6 billion market share. This exponential growth from 2020 solidifies our status as experts in luxury real estate; expertise that we put to work for you.

Leading Global Networking

01

$4 Billion+

BILLION SOLD LOCALLY BY KW REALTORS
02

$126
Million

CLOSED TRANSACTIONS WORLDWIDE
03

$544
Billion

TOTAL SALES
VOLUME WORLDWIDE
GLOBAL REACH

Keller Williams Worldwide –
A Global Real Estate Powerhouse

Keller Williams is #1 in agent count
Gary Keller, Executive Chairman of the Board, founded the company over 37 years ago
Now in 53 Regions including the US & Canada
Over 12,000 agents outside the U.S. and Canada and growing!
Industry
Recognition

Portfolio Real Estate is an exclusive, elite, and sophisticated group of real estate professionals who consistently raise the bar for service in the upper-tier home market. As part of the Keller Williams Brand, our consultants have a powerful network of associates to help you sell or find your next home.

Our numbers solidify our status as experts in luxury real estate.

PORTFOLIO REAL ESTATE

San Antonio Portfolio Real Estate is a local, boutique headquarters for Keller Williams Luxury International, offering you the expertise of leading luxury agents with the highest degree of experience in property sales and acquisition for the affluent buyer and seller. We house the preeminent luxury entrepreneurs in the industry and offer sophisticated, innovative marketing to match buyers and sellers to properties locally and globally. As elite specialists powered by the most formidable real estate company in the world, we service the needs of esteemed clients while simultaneously accessing the world's largest international marketing network. Our proficient agents prevail in luxury real estate and we serve buyers and sellers in all price ranges for San Antonio, Boerne, and the Texas Hill Country. The Portfolio Real Estate brand only commissions affiliates who depict the highest standards of integrity, expertise, ongoing training, and results.

KW LUXURY INTERNATIONAL

KW Luxury International is an exclusive, elite, and sophisticated group of real estate professionals who consistently raise the bar for service in the upper-tier home market. As part of the Keller Williams Realty, Inc. family, our consultants have a powerful network of associates to help you sell or find your next home. Keller Williams Realty is currently the world's largest real estate franchise by agent count. Our real estate company has an aggressive strategy for attracting international home buyers to our listings. By distributing your listing information, along with professional photographs, to a wide array of premier consumer websites around the world, we make sure that we maximize every opportunity to attract qualified buyers. Our listings appear across a network of over 80 publishers with key coverage in Asia, Europe, and North and South America.

KELLER WILLIAMS REALTY

Keller Williams Realty remains the nation’s largest franchise brand by sales volume, transaction sides and agent count, as analyzed in the Real Estate Almanac.

KW is a national leader in technology and international realestate with headquarters in Austin, Texas. It is the largest real estate franchise innumber of agents and sales volume. It is operated by a holding companynamed KWx which was formed in 2020.

Gary Keller, Co-Founder and Executive Chairman, kwx, has been one of the five most powerful people in residential real estate every year since the SP 200 debuted in 2014 and is considered by many to be the most dynamic and charismatic leader of his generation. This year he remains as steadfast as before and regains the top slot again as the most powerful person in residential real estate.

Meet My Team

Crawford Luxury

We are an exclusive, elite, and sophisticated group of real estate professionals who consistently raise the bar for service in the upper-tier home market. As part of the Keller Williams Brand, our consultants have a powerful network of associates to help you sell or find your next home.

Kevin Crawford

ASSOCIATE BROKER • REALTOR® • Crawford Luxury

(210) 380-5386

kevin@crawfordluxury.com

If you ask my Mom, I’m the greatest broker in the history of the world. If you ask my kids, I’m annoying and have terrible jokes. If you ask my clients, I’m really damn good at my job (and also have terrible jokes). Growing up in a military family, most of my childhood was spent between Europe and the Washington D.C. area. My father grew up in Alamo Heights so when he retired in ’92 we moved back to San Antonio to be near his Dad. I graduated from Churchill High School and did stints at San Antonio College and Texas Tech before finally graduating from Texas State University (SWT at the time) with a degree in advertising. After graduation, I got into the marketing field and worked for a few national marketing firms on grassroots marketing programs for clients like Coca-Cola, Microsoft, NBA, and NCAA, traveling around the country almost non-stop. After a few years of that, I decided to get off the road and get back home to SA. At the advice of my mentor, I looked into the real estate field because he said my personality and work ethic would be a great fit for the industry. Immediately I fell in love with the industry and I haven’t looked back. My marketing and branding background has helped me to effectively market and sell some of the most unique and exclusive properties in South Texas. Since 2004 I’ve been one of the top luxury brokers in San Antonio and the surrounding areas and I’ve got no intention of slowing down. I love this job because it presents a new challenge every day and I get to meet some of the most fascinating individuals in the world. Giving Back For almost two decades I’ve been incredibly blessed in this industry and I firmly believe in the Biblical principles “To whom much is given, much is expected.” The veteran community is very near and dear to my heart due to my family history so when I’m not selling real estate, I’m heavily involved in fundraising efforts for the Special Forces Charitable Trust, which is an amazing organization working with Green Berets and their families to help them overcome the stresses of war, deployment and military life.

If you ask my Mom, I’m the greatest broker in the history of the world. If you ask my kids, I’m annoying and have terrible jokes. If you ask my clients, I’m really damn good at my job (and also have terrible jokes). Growing up in a military family, most of my childhood was spent between Europe and the Washington D.C. area. My father grew up in Alamo Heights so when he retired in ’92 we moved back to San Antonio to be near his Dad. I graduated from Churchill High School and did stints at San Antonio College and Texas Tech before finally graduating from Texas State University (SWT at the time) with a degree in advertising. After graduation, I got into the marketing field and worked for a few national marketing firms on grassroots marketing programs for clients like Coca-Cola, Microsoft, NBA, and NCAA, traveling around the country almost non-stop. After a few years of that, I decided to get off the road and get back home to SA. At the advice of my mentor, I looked into the real estate field because he said my personality and work ethic would be a great fit for the industry. Immediately I fell in love with the industry and I haven’t looked back. My marketing and branding background has helped me to effectively market and sell some of the most unique and exclusive properties in South Texas. Since 2004 I’ve been one of the top luxury brokers in San Antonio and the surrounding areas and I’ve got no intention of slowing down. I love this job because it presents a new challenge every day and I get to meet some of the most fascinating individuals in the world. Giving Back For almost two decades I’ve been incredibly blessed in this industry and I firmly believe in the Biblical principles “To whom much is given, much is expected.” The veteran community is very near and dear to my heart due to my family history so when I’m not selling real estate, I’m heavily involved in fundraising efforts for the Special Forces Charitable Trust, which is an amazing organization working with Green Berets and their families to help them overcome the stresses of war, deployment and military life.

(210) 380-5386
kevin@crawfordluxury.com
ASSOCIATE BROKER • REALTOR® • Crawford Luxury
ASSOCIATE BROKER • REALTOR® • Crawford Luxury
ASSOCIATE BROKER • REALTOR® • Crawford Luxury
ASSOCIATE BROKER • REALTOR® • Crawford Luxury
ASSOCIATE BROKER • REALTOR® • Crawford Luxury
ASSOCIATE BROKER • REALTOR® • Crawford Luxury
ASSOCIATE BROKER • REALTOR® • Crawford Luxury
ASSOCIATE BROKER • REALTOR® • Crawford Luxury

Services

Steller
Design
Photography
Branding
Consulting
Modeling
UX Design

Known for our distinct and tailored approach to real estate – a reputation built by a loyal clientele and incomparable, success stories – Portfolio Real Estate agents are leaders in selling more luxury real estate than any other company. Our highly effective agents offer our buyers and sellers solutions through their expert services and resources.

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